Redesigning Atlas
Improving UX and engagement for a SaaS CRM tool.
The Challenge & Research
Atlas Technologies approached us to modernize the interface and overall user experience of their aging CRM platform. While their product was undeniably powerful, outdated workflows and a cluttered UI were limiting adoption and frustrating users. Complex navigation paths, inconsistent visual elements, and a steep learning curve were driving up support tickets and slowing down onboarding.
We kicked off with a full UX audit, mapping the entire customer journey to uncover where users were getting stuck. Through user interviews, behavioral analytics, and direct observation, we identified major friction points in onboarding, dashboard navigation, and reporting features. These insights formed the foundation for a clear, data-driven redesign strategy.
The Redesign & Results
With a strategy in place, we restructured the platform’s information hierarchy to make workflows more intuitive and logical. Contextual UI patterns replaced generic layouts, while a cleaner, scalable design system brought visual consistency across the entire product. Using Framer, we built interactive prototypes to validate improvements early, ensuring user feedback shaped the final experience.
We partnered closely with Atlas Technologies’ engineering team to streamline handoff, maintain design fidelity, and ensure performance optimization. The impact was measurable: task completion speed increased by 40%, user engagement jumped 45%, and time-to-value for new users dropped significantly. The new CRM not only looked modern—it worked smarter, helping Atlas position itself as a market leader once again.
Working with Lamosa was a turning point for our platform. Our CRM is now significantly easier to navigate, and onboarding time dropped by over 30%. Their design team thinks strategically and delivers with precision.
Atlas Technologies
+45% engagement, -20% churn
